“The Best a Man Can Get.”
That’s been Gillette’s slogan for years.
The company decided to change things up and promote their product by attacking men and labeling them as white sexist males who like to bully people.
Of the 43 “abusive” males in the ad, 42 were white.
Of the 8 “hero” males in the ad, 7 were black.
As of today, the ad had 797k likes and 1.5M dislikes.
The ad failed miserably. And the comments…WOW.
Reuters reported Gillette lost $8 Billion in the second quarter saying,
“P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette. For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share.”
Here’s the video.
Do you think it was smart of Gillette to create an ad like this?
Leave a comment below and let us know what you think.
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